de Currency!

With so many exciting, MMORPG's coming out every year, the temptation to explore these virtual worlds can feel irresistible. However, one major thought holds gamers back: leaving behind everything you earned in your old game is not only a heartbreaker, but a colossal waste of all the time and effort you put in that game!

IGE now offers you the opportunity to move painlessly from game to game along with your hard earned virtual legacy. Trade us your old virtual currency in the games you don't play anymore, and we'll give you some in the ones you play!

IGE's Virtual Exchange services are running 24 hours a day, 7 days a week, with permanent live help chat. We focus on providing top quality service with reliable and speedy results. IGE's professional manner and smooth service is the result of years of experience as the pioneers of virtual currency transactions. 

Chronicles of Spellborn Launched on GameAmp!

Chronicles of Spellborn has managed to create quite a buzz in the gaming community with its extremely stylized graphics and gripping lore. The game truly looks like nothing else you've seen to date as it features artwork and model design seldom seen in online games.

The game is not yet in beta but states it is shooting for a release in the first half of 2006. Spellborn has some interesting views on PvP, Arena Battle and rising to fame in the Quarterstone Arena while earning the respect and admiration of the community around you.

Find out more about the impressive Chronicles of Spellborn at GameAmp and stay tuned for more information about possible Beta giveaways!

ARR Matey, Pirates of the Burning Sea at Gamemp.com

Vast ye landlubbers! Shimber me timbers and yo ho ho! Pirates of the Burning Sea is now a part of the Gameamp network. This upcoming MMO brings the world of 18th Century sea warfare to your computer. Want to be a pirate of the high seas where people cower at the meer mention of your name? Or are you the military type who wants to rise through the ranks of the Navy to command the greatest vessel? Then Pirates of the Burning Sea is your cup of treasure.

Featuring fantastically rendered ships of the time period, blazing PvP action, and cutting edge graphics Pirates will be the talk of the seas. What about avatars? Well with a character customization that rivals that of City of Heroes you can make your pirate as devious or your commander as dashing as you wish. Check out all that Pirates of the Burning Sea offers at Pirates at Gameamp.com!

Pirates of the Burning Sea at Gameamp.com

Stop and check it out, the game is entering beta testing soon so more info will be coming down the pipeline daily. Get your pirate fix with gameamp.com

Project Offset Goes Live at GameAmp!

The GameAmp development team knows how hard it can be to create something you're passionate about and that's why we've tipped our hats to Project Offset!

Project Offset is a 3 man team that is creating an impressive first person shooter game and graphics engine. You may have seen a glimpse of their game in this month's Computer Gaming World but you've simply gotta see the video to be amazed by the game's graphical capabilities.

We'll be posting more imagery soon as well as a possible developer interviews in months to come. Stay tuned to Project Offset at GameAmp for more Information

Project Offset at GameAmp

Silithus Overhaul!

Under development for the next update for World of Warcraft will feature a total redesign of the high level zone, Silithus. In current WoW gaming his zone is nothing more than a high level hunting zone with few missions. A large area that has only one access point, one set of flight paths, and one graveyard. Much of the zone is hard to transverse safely without encountering some sort of attack.

In the new update though the zone will be remade into a high levels dream. Featuring a new instance (that is both outdoor and indoor), a new questing hub, and new flight path locations. Plus the zone will be tailored for solo, group, or raid-level players. Look for this zone to become aggressively frequented by the higher level Alliance and Horde members. To read the full introduction to the redone Silithus and check out an interactive map refer to the two links below.

Silithus Reborn!

Interactive Map of new Silithus!

Stay tuned to WoW at Gameamp.com for more news on World of Warcraft

Down the Road! 1.8 Intel!

Operatives have been hard at work the past few weeks trying to crack the details of the upcoming 1.8 patch for WoW. Some interesting items have been uncovered and more possibilities have yet to be fully found out. Some of the things they know are coming are listed below.

* Silithus: This is area is being developed currently to be a questing central for high level players. Solo and 5 man teams are the thinking with repeatable quest.

* Four Dragons: Four green dragons that will instill fear thoughout Azertoh. More information forthcoming.

* Hallow's End: A Halloween Event.

* Druid Talent Improvements

* High Level Items: new weapons, armor and much more!

Some of the items that are being developed but not fully confirmed.

* Ahn'Qiraj: An instance inside Silithus, a two part dungeon with outside and inside features.

* The Wild Hunt: A scavenger hunt that should be quite fun.

* Additional Talent Point Changes: Rogues, Paladins, Mages, Priest, and Shamans.

Stay tuned to WoW at Gameamp.com for more news on World of Warcraft.

What You Need to Know about Market Segmentation

Market segmentation is a method of selecting groups of consumers to which advertising appeals will be targeted. It is based on the idea (generally but not always true) that consumers who share certain measurable traits can be expected to respond to advertising appeals in similar ways. Groups may be selected by demographic variables such as age, gender, or race, or by such socioeconomic factors as income level, occupation, education, and household status. Another way of selecting groups is by psychographic factors, which include the consumers' interests, activities, opinions, and overall lifestyle. They may also be selected by geographic region, by behavior (the reasons they buy the product, their knowledge of the product, the way in which they will use it, brand-loyalty, etc.), or by the benefit or satisfaction the product brings the consumer. Various of these methods may also be combined in creating segmentation, and methods change over time as new information is gathered or information previously considered to be less significant is shown to have greater importance.

Segmentation can make it easier and more efficient to develop appeals and direct them toward likely purchasers of a product, rather than simply aiming for the “average” consumer as was often done in the past. It allows advertisers to target particular types of appeals toward appropriate groups or to exclude certain groups who may not be interested in a product no matter how it is marketed (adult diapers and anti-aging moisturizers will never be big sellers among 18-34-year-olds, and Orthodox Jews aren't going to buy your ham no matter how succulent it looks). The idea of segmenting consumers was first introduced in the 1950s, though it was in the ‘70s and ‘80s that it began to be widely utilized. By the ‘90s it had become one of the central tools used in direct marketing, with increasingly complex information-gathering and segmentation becoming common practice.

Segmentation also allows marketers to identify specific market niches that may not have been addressed or were underaddressed by previous appeals. A notorious example is the specific targeting of young African-Americans by cigarette manufacturers in the 1990s. But it need not be so nefarious—it could include, say, directing advertising of an email server to the small but growing segment of those over 60 who are beginning to go online.

Consumers may be segmented for almost any product, provided the potential audience is large enough and diverse in ways that can be measured. If both of those criteria are met, the marketer must then gather and organize useful information for segmentation. There are two types of information that can be used: a priori and post hoc . A priori information is information (or assumptions) already on hand, such as in customer databases or secondary data sources or in management intuition, which may be particularly useful in businesses whose staffs regularly interact with customers. Post hoc information is gathered, often by outside consulting firms, for the specific purpose of market segmentation. A significant portion of the customer base for the product is surveyed and the information gathered is evaluated and used to define segments and develop a mathematical equation for placing all targeted consumers into segments.

Once segments are created, marketers begin to develop separate marketing plans to appeal to the particular consumer groups. It's essential to find the right outlets to reach each group—do they listen to the radio frequently, or do they read magazines more? If they read magazines, which ones? Advertising in large mass-market publications may be useless if the target group only reads certain specialty journals.

Gathering the information necessary for post hoc segmentation can be an expensive proposition. A consulting firm will have to identify and survey a statistically significant number of consumers for the data to be reliable. The data must then be carefully examined by trained analysts to determine how the segments will most usefully be defined. This all adds up to a hefty final price tag, but for larger companies it can pay for itself within a relatively short period of time due to the increased sales that specific targeting can generate and the savings from no longer wasting advertising budgets on scattershot campaigns that reach the wrong consumers or appeal to the right consumers in the wrong way